The Solution for Your Business
The Synaptik fully managed platform and adaptive software framework connects you with dozens of services to gain the power of algorithms, ⛏ statistical analysis, predictive modeling and machine learning for a variety of purposes such as competitive analysis, brand sentiment, campaign effectiveness and customer experience.
Industry / Sectors
- Real Estate, Renting, Leasing
- Federal, State and Local Government
- Finance and Insurance
- Health / Social Care
- Retail / Wholesale
- Energy and Utilities
- Arts, Entertainment
- Waste Management
- Corporate Management
- Production & Quality Assurance
- Supply Chain Management
- Human Resource Management
- Accounting & Finance
For Business Users
Business users are empowered to perform data management and science tasks at scale, with the familiarity of common office tools.
For IT / Developers
We use contemporary frameworks that are easier to modify and manage. For example we use Bootstrap for rapid customization.
Have models unique to your industry? No problem, our trained service team can assist in installing your proprietary models as a plugin for rapid processing at scale.
Solutions that Grow with Your Business
Growing Plug-in Marketplace
Connect to any data source and cutting edge Machine Learning libraries in one platform, and easily ingest / ETL your data and alternative data using Bots, APIs, CSV and JSON, for new business transformation.
Tools for Business
Build automated AI driven processes & presentations with menu-driven drag-n-drop interface for easy presentations that update in real-time. Set permissions and share encrypted information securely.
Simulate outcomes using statistical models, machine learning libraries, backed by industry experts & adapt faster to business outcomes adaptive software developer community.
AUTOMATE YOUR ANALYTICS PROCESS
Synaptik eliminates time drains and distractions so you can focus business transformation and growth.
Cloud Computing Speed. Synaptik’s Change Agent Technology automates rules to trigger action and instant, intelligent returns.
Real-Time Predictive Analytics
Through machine learning technology, we drive intelligent action, content, operations and new revenue. Alternative Data / IP Store / Marketplace.
Raising brand awareness
- Lead generation
- Campaign optimization
- Influencer marketing
Boosting brand conversion
- Campaign optimization
- Customer feedback gathering
- Proactive customer service
Propelling sales lift
- Brand reputation management
- Crisis management
- Return prevention
I. Social Media Channels
Brands can use automated processes to pull structured (i.e. likes, retweets) and unstructured text data (i.e. comments) generated by multiple user profiles to understand what customers are saying about their products and services across multiple social media channels.
II. Sentiment Analysis Engine
Customer text is filtered by a sentiment analysis engine (SEA) able to assign different values to different sentiments (i.e. -1 for strong negative, +1 for strong positive). SEAs can contain machine learning capabilities that allow the engine to become more accurate at identifying predicting customer sentiment.
III. Data Capture / Visualization Dashboard
The sentiment analysis engine (SEA) merges into databases that allow for data aggregation, analysis and visualization.
IV. Brand Media Team
The brand media team can harness insights from the data to drive advertising decisions across a variety of social media channels and user profiles.
Return on Investment
Raise Brand Awareness
Revenue generation: Lead generation. Harnessing social listening allows marketing teams to better understand potential customer needs and drive brand awareness across multiple social media platforms.
Cost reduction: Optimizing campaigns. Social listening tools allow marketing teams to optimize future media optimization strategy by learning what was (and was not) well received in previous campaigns.
Boost Brand Conversion
Revenue generation: Direct transactions. Social listening empowers sales teams to identify sentiment and communicate directly with customers across multiple social media platforms.
Revenue generation: Indirect transactions. Customers are more likely to buy from brands they trust. Proactive customer service increases brand equity as all social media users witness positive brand-user interactions.
Propel Sales Lift
Revenue generation: Managing brand reputation. Social listening empowers sales teams to identify and address questions asked by customers, which can be seen by other customers also using the channel
Cost reduction: Return Prevention. Social listening tools can empower customer service teams to prevent product returns by providing customers with topical and immediate help in real time.